Sales and Marketing the Six Sigma Way: Improve Your Sales Process, Win More Customers, Lower Costs & Boost Margins (English Edition)

落  Format Kindle Download [ Ʋ Sales and Marketing the Six Sigma Way: Improve Your Sales Process, Win More Customers, Lower Costs & Boost Margins (English Edition) ] 襁 Kindle By Michael J Webb שּׂ 落 Format Kindle Download [ Ʋ Sales and Marketing the Six Sigma Way: Improve Your Sales Process, Win More Customers, Lower Costs & Boost Margins (English Edition) ] 襁 Kindle By Michael J Webb שּׂ Quality management Process mapping Speed to production In the past 50 years, a rigorous, measurement based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach Indeed, Six Sigma has found widespread application in every significant industry and businessexcept marketing and sales In Sales and Marketing the Six Sigma Way, sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cutting edge methods of Six Sigma to boost their bottom lines With Webbs book as a guide, readers learn to engineer rapid routes to customer value, accurately predict future revenue, and ensure return on investment for their projects In Sales and Marketing the Six Sigma Way, you will Find out why the usual fixes for sales problems don t work Meet executives who have used Six Sigma to imrpove marketing and sales results See the pitfalls that await the unwary when applying process improvement in sales Learn how to introduce Six Sigma to sales and marketing professionals Discover through examples and cases how to manage sales as a process Webb walks readers through several Six Sigma sales and marketing projects from start to finish, highlighting the tools, decisions, and results that made them successful He shows the practical methods managers use to translate process improvement principles to the human world of selling and marketing With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly to readers in both disciplines This makes Sales and Marketing the Six Sigma Way,the indispensible guide for sales and marketing professionals who want to excel in today s business environment, and for quality improvement experts who want to help them.Michael J Webb founded Sales Performance Consultants, Inc to help business executives make their sales funnels flow faster, and he is the foremost expert on sales process improvement He gave the keynote presentation at the first two conferences ever held on applying Six Sigma to sales and marketing He has worked with clients such as American Express, DuPont, Marriott, and many smaller companies to improve their sales processes and results He also works with sales training and CRM firms to help integrate the best selling practices into their clients sales operations Mr Webb achieved certification with the ASQ as a Quality Manager in 1998, is a Six Sigma Black Belt, and has completed a Lean Masters training course Prior to becoming a sales trainer and consultant in 1996, he held a variety of increasingly responsible positions as Account Manager, Field Marketing Manager, and Director of Sales and Marketing in several industries Sales Performance Consultants, Inc offers resources to help marketing and sales executives make their sales funnels flow faster through process improvement For information please visit www.salesperformance.com. 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    • Format Kindle
    • Sales and Marketing the Six Sigma Way: Improve Your Sales Process, Win More Customers, Lower Costs & Boost Margins (English Edition)
    • Michael J Webb
    • Anglais
    • 07 October 2016
    • 322 pages

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