ῲ Beading Difference: The one-page method for reimagining your business and reinventing your marketing (English Edition) eBook: Bernadette Jiwa: Amazon.fr: Amazon Media EU S.à r.l. essay ´ Ebook By Bernadette Jiwa ” This book is a generous work of genius The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there.SETH GODINMARKETING IS NOT A DEPARTMENT IT S THE STORY OF HOW YOU CREATE DIFFERENCE FOR YOUR CUSTOMERS.We spent 500 billion globally on advertising in 2013 Every year we re spending money, to interrupt people, often, with messages they don t care about and don t pay attention to We ve come to believe that the way to succeed is to have an advantageby being different or better, visible, or just plain louder.What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you What if you could completely reinvent a category or experience What if you could stop trying to beat the competition, and become the competition Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one page method for reimagining your business and reinventing your marketing It helps you to recognise opportunities that create value, to develop products and services that people want, and to matter to your customers.ADVANCE PRAISE FOR DIFFERENCE An inspiring read and a truly powerful tool Bernadette is a rare find she doesn t just know what she s talking about, she s not afraid to stand for why it matters What better way to describe the challenge we all face in trying to make real connections in today s world JONATHAN RAYMONDEMYTH, CHIEF BRAND OFFICERHave you wondered about that certain something that makes an extraordinary business Bernadette s stylish little book is that certain something explained.MARK SCHAEFERAUTHOR OF RETURN 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- Format Kindle
- Difference: The one-page method for reimagining your business and reinventing your marketing (English Edition) eBook: Bernadette Jiwa: Amazon.fr: Amazon Media EU S.à r.l.
- Bernadette Jiwa
- 17 May 2016 Bernadette Jiwa
- 110 pages